CLINTON – DeWitt County Development Council (DCDC) brought together area business leaders for its fifth in a series of DCDC Leader Breakfast events, held Sept. 27 at Clinton Country Club.

Jessie Shiels, of TS Banking Group, presented to more than 50 attendees on the topic of digital marketing and social media. Shiels is digital media specialist for the company that now owns First National Bank in Clinton.

“Whether you are part of a small, independent business or a large corporation, engaging with your customer is critical,” David Torbert, DCDC board president, said. 

“We really appreciate TS Banking Group for being a willing partner to share some vital tips and information on how to be successful in today’s digital marketplace.”

The 45-minute presentation included subtopics such as search engine optimization (SEO) tips, best practices for using social mediums to engage the consumer, and striking a good balance between selling a product and showing how your company cares about its employees and its local community.

“People want a great experience, along with a great product,” Torbert said. “We appreciate Jessie for showing us how to maintain that quality balance.”

DCDC aims to actively engage current and potential businesses to market DeWitt County to attract commerce and encourage job growth. DCDC promotes ideas for local business expansion and workforce development, and provides direction for new and existing business or commerce seeking resources for enhance business operations.

For more information about DCDC contact 217-935-5271 or visit www.dcdc-illinois.org